The Rest is Vino

So, here is one of our newer SKUs, and it is a massive push for the company. You may see our major above-the-line UK-focused media advertising campaign on TV, social media and outdoor billboards to get this brand out across the UK to a new generation of wine drinkers. Jam Shed Shiraz is unapologetically bold and sweet, a wine designed for those who want flavour without fuss. It’s a crowd-pleaser for casual occasions and perfect for anyone dipping their toes into the world of red wine. We are in market with our strap-line, “no such thing as too jammy”, which tells you all you need to know about what you are going to experience with this one.

First Impressions

Deep ruby in the glass with a glossy sheen. The nose bursts with ripe blackberry, raspberry jam, and a swirl of vanilla and spice. It’s vibrant and inviting, with no pretence of subtlety.

On the Palate

Full of juicy, jammy fruit. Blackberry and plum dominate, layered with sweet spice and a hint of mocha. The sweetness is noticeable, softening the edges and making it easy-drinking. Tannins are barely there, giving a silky texture, and acidity is low, so it feels smooth and rounded.

Pairing Potential

Think comfort food: sticky barbecue ribs, pizza, or even a rich chocolate dessert. It’s not a wine for cellaring—this is all about instant gratification.

Verdict

Jam Shed Shiraz is fun, fruity, and approachable. It’s not for purists, but for its audience—those who want a sweet, jam-packed red—it hits the mark.

⭐ Rating: 3.8/5
🍷 Drink Window: Now–2026
💰 Price: £7–£9 (approx.)